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Traditions and innovations in contemporary tourism : Vasil Marinov [et al], ed.

por Marinov, Vasil

Cambridge Scholars Publishing, 2018

DESCR. FÍSICA:

366 p. : il p&b ; 21 cm

978-1-5275-0829-3

This book presents significant theoretical and empirical studies of various aspects of hospitality and tourism from the perspectives of both tradition and innovation. With thirty-nine contributors from Bulgaria, Croatia, Indonesia, Italy, Portugal, Slovenia, Switzerland, Turkey, and the USA, it offers a collection of recent regional and marketing studies. The first part is dedicated to traditional tourism and hospitality issues ranging from tourism policy and planning and management practices, through cultural event marketing to the need for more intercultural communication. Special attention is paid to new developments in specialised types of tourism and specific tourist destinations. The second part of the book deals with new developments in the tourism industry offering a range of chapters on new technologies and techniques, the modern concept of urban and city tourism development and specific new and innovative tourism types and products. Preface | Part I: Traditions in Contemporary Tourism | Chapter One: Tourism Policy, Planning and Management in Central and Eastern Europe, Maria Vodenska | Chapter Two: Cultural Event Marketing, Svetla Rakadziyska and Krassimira Yancheva | Chapter Three: Online Behavioral Patterns of Tourists in Bulgaria, Zhelyu Vladimirov and Sonia Mileva | Chapter Four: Intercultural Communication Training as a Factor for Improving the Service Quality in Tourism, Stoyan Marinov and Galina Ilieva | Chapter Five: An Integrated Approach to Intercultural Communication in the Education of Tourism Professionals, Ginka Dimitrova and Svetla Nedeva | Chapter Six: Health Tourism Development – Specifics of Croatian Health/Spas/ Healing Resorts and Special Hospitals: State and Possibilities, Milena Peršić and Dubravka Vlašić | Chapter Seven: Psychological and Psychographic Profiles of Spa and Wellness Tourists in Bulgaria, Milena Stoyanova |Chapter Eight: Generation Y’s Behavior Towards Hotel’s Sustainable Practices: A Study in Jakarta, Indonesia, Novita Permatasari and Marija Lazarev Zivanovic | Chapter Nine: Problems Faced in the Development Process of Tourism in Turkey: The Case of Antalya, Yakin Ekin and Onur Akbulut | Chapter Ten: Festival Visitor Experience: The Masquerade Games in Pernik, Ilinka Terziyska | Chapter Eleven: Current State and Problems of Cave Tourism in Bulgaria, Dilyana Stefanova and Petar Stefanov | Part II: Innovations in Contemporary Tourism | Chapter One: Adoption of Robots, Artificial Intelligence and Service Automation by Travel, Tourism and Hospitality Companies: A Cost-Benefit Analysis, Stanislav Ivanov and Craig Webster | Chapter Two: The Impact of Technological Innovations on Hospitality Service Velina Kazandjieva, Galina Ilieva and Hristina Filipova | Chapter Three: Low Cost Carriers’ Growth: Market- or Subsidies-Driven?, Maya Ivanova | Chapter Four: Cultural Ecosystem Services of the Urban Landscapes of Bulgaria, Mariana Assenova, Stoyan Nedkov and Assen Assenov | Chapter Five: Assessment and Mapping of Aesthetic Ecosystem Services in the City of Varna, Bulgaria, Mariyana Nikolova, Stoyan Nedkov and Margita Kiryakova | Traditions and Innovations in Contemporary Tourism | Chapter Six: Branding of Creative Tourism in Shared Spaces, Rumen Draganov | Chapter Seven: Sofia City as a Tourist Destination: Recent Trends and Development Drivers, Elka Dogramadjieva, Vera Nikolova and Radenka Mitova | Chapter Eight: Literary Sites and Literary Tourism in some European Countries and in Portugal: Some Reflections, Isilda Leitão | Chapter Nine: Challenges of Teaching about Tourism Potential of the Yugoslav Period in Slovenia: The Case of Velenje, Marco Gams | Chapter Ten: Understanding Tourism Innovation through Fuzzy Measures, Marcella De Filippo, Delio Colangelo and Luca Farnia

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