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Marketing destinations / Rob Davidson, Robert Maitland

por Davidson, Rob ; Maitland, Robert, co-autor

London : Hodder & Stoughton, 1997

DESCR. FÍSICA:

iv, 282p. : : il., mapas ; 25 cm

Management and Business Studies

Inclui bibliografias e índice.

1. Introduction to destinations, management and planning; 2. Tourists and tourism; 3. The dynamics and evolution of tourism destinations; 4. The impacts of tourism; 5. The need for destination management; 6. International and national tourism policies; 7. Tourism planning at the destination level; Case Study A: Bradford; Case Study B: Dover; Case Study C: Cambridge; Case Study D: Winchester; Case Study E: North Pennines.

This text provides an up-to-date focus on current topics relating to planning and tourism development. Emerging issues such as green tourism and the regeneration of sites are covered in depth. The text takes a thematic approach to the discussion of planning and destination management. It includes examples of urban and rural developments in tourist destinations within the UK and mainland Europe. Detailed case studies are included which illustrate and develop themes covered in the book. Declining resorts and untraditional resorts are highlighted. The book is suitable for a wide range of courses: tourism, town planning and urban studies, urban estate management, business studies, and leisure management. Although mainly aimed at degree course students, it should also be of interest to HND students and practitioners in the field.

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